Automotive Comms has provided marketing, communication and PR support for the launch of Electric Vehicle Association (EVA) England, an organisation that aims to act as a voice for EV drivers in England. Automotive Comms developed the initial marketing strategy and directed the implementation of this, which included the design of a new brand, design style, website and members’ pack, and supply of imagery. Support was also provided with copywriting, editing and PR. EVA England was successfully launched in March 2021 and since then has been involved in projects such as the ‘Electric Road to COP26’.
Automotive Comms directed the marketing and communication for Nottingham’s ULEV Experience, funded by Go Ultra Low Nottingham, as part of a consortium of partners including Cenex, the Energy Saving Trust and DriveElectric. The aim of the project was to increase the adoption of ultra-low emission vehicles (ULEVs) in Nottingham. The ULEV Experience offered awareness-raising events, fleet reviews and ULEV loans to businesses in Nottingham, in order to ensure that people gained the best advice and also experienced driving the latest electric vehicles.
Electric Nation was a project to trial a smart charging solution to help local electricity networks to cope with growing numbers of electric vehicles, with partners including Western Power Distribution, EA Technology and DriveElectric. Automotive Comms directed all communication for this three-year project, including elements such as strategy, website, written content, photography and videos, event support and PR. We are now supporting the vehicle to grid phase of the project. The communication for the project won an Award for ‘Marketing Project of the Year’.
Automotive Comms works with virtually all of the leading automotive and low carbon automotive organisations in the UK, including the Low Carbon Vehicle Partnership (LowCVP), which is now the Zemo Partnership. We have provided marketing, communication & PR support, including writing, photography and design for a report about the UK’s green buses, and support for the LowCVP Low Carbon Champions Awards, including assistance with press releases and liaison with industry media.
Automotive Comms was commissioned by the Energy Saving Trust to produce an animated video communicating the benefits of electric vehicles in an engaging way. The video has enjoyed over 250,000 views.
We identified a need to communicate about which low emission vehicle is best for different people with varying driving patterns. We proposed to the Energy Saving Trust that we should produce a second animation, further to the original Electric Car Guide animation above, to convey this information. This animation was produced, with TV presenter Robert Llewellyn providing the voiceover, and this achieved over 250,000 views in a short time period.
Automotive Comms founded www.GreenCarGuide.co.uk, the original UK green car news site, in 2006. Automotive Comms’ director Paul Clarke edits Green Car Guide, writes about the latest developments in the electric vehicle industry, and has reviewed every electric car that has been on sale in the UK. This gives us unique experience and knowledge to support our communication consultancy work in the electric vehicle sector. We also have our own photo library of over 10,000 electric vehicle images.
Automotive Comms carries out a wide range of communication work for the Northern Automotive Alliance (NAA). This includes the writing and production of the NAA’s monthly e-newsletter, communication support for a wide range of NAA events such as the Annual Awards Dinner, and for other NAA projects such as STRIVE, an AMSCI-funded NAA/Bentley virtual reality design project.
Automotive Comms designed and developed the website for the £1 billion Advanced Propulsion Centre (APC), and produced the APC video. We were selected as the top provider, from many companies, after a tender process assessed by BIS. Both the website and the video had a very positive response from the wider automotive industry. Automotive Comms has also written content for the APC, using our experience of many years working in the field of low carbon vehicles.
Automotive Comms carried out the communication for STRIVE, an AMSCI-funded NAA/Bentley virtual reality design project, including designing the identity, website, exhibition stands and production of a video.
Automotive Comms created a marketing strategy for Sigmatex, the world’s leading independent converter of carbon fibre, to help the global company achieve ambitious growth targets. We then implemented our recommendations with a range of marketing materials, including with the design and build of a new website, a 3D animated video, and new printed marketing materials – as well as copywriting, photography and PR. We also provided marketing support for the Sigmatex Lightweighting Excellence (LX) AMSCI project, which worked with three global car manufacturers to manufacture composite components in medium to high volumes at affordable costs.
A professional and strategic marketing approach enabled Force Technology to achieve levels of growth in its first year that far outstrip reasonable expectations for a new business. Items such as the company’s website have provided the reassurance that the company has the capability to deliver large orders for springs that need to meet particularly demanding requirements. The company has been elevated from being a volume spring
manufacturer to a business that is seen to offer leading expert advice about the design of springs to cope with high performance use and challenging duty cycles. Force Technology is now supplying springs into high profile clients globally in sectors such as automotive and heavy diesel, often displacing previous suppliers that have been in business for many years.
Helical Technology has been established for over 50 years and has a global presence with production facilities in the UK, India and China. With a background in the design and manufacture of springs, valve rotators and actuators, the business is now a world leader in the design and manufacture of acoustic and EGR exhaust valves and offers world-class testing services at its purpose built Technical Centre. Automotive Comms was commissioned to produce a marketing strategy for the company and to initially deliver an all-new website including a technical animation, new brochures and presentations. All these items included new copy writing and new photography.
Fylde CNC, a sub-contract precision CNC machining company, wanted to broaden its customer base and grow the business. Automotive Comms identified that Fylde CNC would benefit from marketing advice and support to help the company make the most of additional opportunities in the automotive industry. The resulting marketing project looked at overall marketing strategy and elements including website, presentations and brochures. Within the first twelve months of the new marketing strategy being implemented, Fylde CNC gained nine new customers and had an increase in sales of £591,135 with estimated additional growth of £960,000. Fylde CNC’s Managing Director stated that this increase in sales of over £1.5 million was due to the new marketing strategy – a good return on the investment of around £15,000 in marketing.